Zrinity Email Marketing Blog

Amongst the economic bad news, there remain a small group of businesses that continue to expand. Zrinity announced that it recently signed a new customer to use their on-premise email delivery system. Mother Nature chose Zrinity as their on-premise email system provider.

New York, NY (PRWEB) November 2, 2008 — Mother Nature, a New York City based “Natural Products” online retailer, has been working with the Zrinity team as online business consultants and a web-based software system provider since 2000. Oliver Clark, Chief Technology Officer, Mother Nature, recently selected Zrinity as his on-premise email marketing system. Mr. Clark commented that he selected Zrinity because, “I already know I can trust the Zrinity team to deliver on the results promised since we have known the team for over seven years.” View the Full Story

More Email Training Resources: ZPedia Email Definitions , Zrinity Email Best Practices & Case Studies, 60 Second Email Training Videos

Zrinity releases AcivEdit as an Open Source license available immediately by contacting the company. Zrinity primarily provides on-premise email marketing servers and systems for large firms. These firms bring the email systems in-house for data security and various other business purposes. View Full News Release Request Code Now

More Email Training Resources: ZPedia Email Definitions , Zrinity Email Best Practices & Case Studies, 60 Second Email Training Videos

Central New York (PRWEB) October 12, 2008 — Zrinity, a Utica New York based on-premise email delivery system provider, announced today that Analytic Approach, an email service firm, based near Sacramento California, selected Zrinity as its on-premise provider of email systems and provider of email deliverability services. Shawn Pickering, Owner and CEO, Analytic Approach, found Zrinity after a Google search and “…over fifteen days researching providers of email systems.” Mr. Pickering stated, “There are many companies who offer email services so it took a while to narrow it down to primarily Zrinity. However, Zrinity seemed to have the most wide variety of features and expertise in the email delivery space and was one of only a few companies that offered the entire message transfer agent as well as the list management and metrics.” Read the Full Article

We have launched the first four videos of our 60 Second Email Best Practices Training Series. Some are a bit longer than one minute, but they are all pretty close. We will continue to work to perfect the videos. We currently have 14 videos and counting. We will be adding more video testimonials as well as industry news briefs and webinars. We’re also adding a video production studio to our offices here in Upstate New York as well as hiring senior sales and coder staff. View Videos Now

More Email Training Resources: ZPedia Email Definitions, Zrinity Email Best Practices & Case Studies

Central New York (PRWEB) September 7, 2008 — Jango, a New York City based Web 2.0 firm, chose Zrinity’s on-premise email delivery system for its email communications needs.

The Jango research team was put together to further explore and conduct a due diligence on the remaining competitors. Mattias Stanghed, Chief Product Officer, Jango.com, was part of the research team at Jango which consisted of the Director of Information Technology, Chief Technology Officer and CEO.

Key decision making criterion included, according to Mr. Stanghed, “Deliverability, ease of integration, flexibility / scalability, a strong team of delivery experts and pricing, which was important, but not the highest concern.”

Rob Thrasher, Marketing Director at Zrinity said, “The pattern is a five step process, which is this: 1) We go against the top competitor in the email industry. [ Read the Full News Article ]

Another team of researchers selected Zrinity as their business critical, on-premise,  email delivery firm. It seems that each time there is a team of people conducting an in-depth and scientific research process to determine which email system, as well as which team of email delivery experts, is superior, Zrinity is the choice.

From the news release: “We chose Zrinity to help improve our sender reputation and deliverability, which is a business-critical part of our communication with our customers. Zrinity’s willingness to work with us in reaching our deliverability and business communication goals plus their efforts to create customized solutions was very beneficial in the decision making process. The goal is to increase our ability to generate more highly qualified business leads and increase revenue using the Zrinity email marketing system.”. . . . . . . . . . Read the Full News Release

More Email Marketing Resources: Email Delivery Server - Email Marketing Best Practices

Zrinity Inc, in Utica New York, announced today that it added another high tech, innovative, Web 2.0 firm to its list of customers. Jacobs Interactive team of engineers, developers and business managers choose Zrinity’s on-premise email delivery and marketing systems.

According to Scott Iverson, Vice President at Jacobs Interactive, “We sought an enterprise level email application that would help us manage all our email needs such as unsubscribes, bounces, reporting, reputation and all our email requirements and was priced very competitively. Zrinity filled every single requirement and they built us a long-term strategy that was scalable from a technology as well as a licensing perspective.”

More Email Marketing Resources: Read the Full News Release - Email Delivery Server - Email Marketing Best Practices

Zrinity Approach to Transactional Email
At Zrinity, we approach every customer as an individual with unique needs that deserve unique solutions. In other words, we do not believe that there is a cookie cutter solution or answer for all email campaign and customization is the way our customers will reach their goals of email campaign optimization, lower costs and a greatly improved ROI.

At Zrinity, one-to-one marketing is delivering personalized email to each customer based upon their profile, preferences, behavioral touch points and beyond. Owning the technology to truly offer one-to-one marketing is a critical necessity that Zrinity offers. Most email marketers do not have the tools necessary to conduct true one-to-one marketing so they continue to batch-and-blast campaigns using a shotgun strategy. Shotgun campaigns send all recipients the same offer. Campaign Intelligence enables companies to turn complex customer data into highly customized and relevant email campaigns.

The best way to connect with a customer is through transactional emails. As this white paper demonstrates, transactional emails give you the attention of the customer as they expect and await confirmation emails, billing statements, etc. You have instantaneous behavioral information about the customer since they just took an action to produce this confirmation email or purchased something from you.

With Campaign Intelligence you can now easily transform your transactional messages into relevant email the consumer can further act on and provide offers that are highly relevant and up sells. This strategy is currently in use by most major online retailers’ web sites in the form of, “People who bought this also bought”

We help ensure through behavioral email practices that your campaign delivers transactional communication that is highly relevant and timely to your customers, utilizing a vehicle that is one of the most effective methods to achieve high-level results-email.

The highest hurdle in behavioral email is typically integration with data so you can respond to customer actions. Zrinity’s email systems have a unique way to achieve data integration to meet this end.

• New arrivals in customers interest categories
• Pre-arrival announcements
• Items back-in-stock
• Cross sell/upsell similar items
• New size/style color
• Geographic sales items
• Cross sell offers based on items in order
• Include Relevant information based on items in order
• Renewal reminders
• Shopping cart abandonment
• Remind me

Our goal is to help ensure that your messages are “heard” above the noise being created by other email marketing campaigns by simply being as relevant a possible.

More Transactional Email Marketing Sources: Transactional Email Server, Full Transactional Email Marketing White Paper (PDF), Transactional Email Definition

In this paper, we set out to prove our hypothesis that through the utilization of transactional emails as marketing and communications tools, companies can position themselves to take advantage of increased revenue, higher conversion rates and, as a direct result, a greater return on investment. To this end, we have explored what makes a transactional email unique, how to formulate them to achieve the best results and components transactional emails must contain in order to be successful. But with all the information that is available to the masses regarding best marketing practices such as these, we have to wonder, why isn’t everyone using this tool? “While transactional email offers the highest open and click through rates of any type of email, Harte-Hanks in 2005 said that most companies continue to send plain-text email with no branding or dynamic cross-sell offers.” i Why is this the case? There are numerous reasons why companies should add this one, extra, simple step in its marketing strategy. The likely answer is that many email systems either do not offer these features or they are very cumbersome to use. Taking our word for it is our hope after you’ve read this paper, but if you need one last bit of convincing, here is what the experts as Merkle, Inc. have to say:

• “These attitudinal data are corroborated and reflected in open rate data as well; the more highly personalized the content, the higher the open rate, and more importantly, the sustained email engagement over time. This means that marketers need to take advantage of these opportunities to insert their promotional and marketing messages in these updates, where they have the best opportunity for being viewed. Marketers who will achieve the largest gains in this area are those who follow traditional relevancy guidelines, and do not obstruct the main message of the email.

More Transactional Email Marketing Sources: Transactional Email Server, Full Transactional Email Marketing White Paper (PDF), Transactional Email Definition

Testing is critical to any successful marketing campaign. Through the use of survey, feedback, and monitoring, testing can be an easy to execute in-house project prior to the launch of any email campaign. Determining whether or not the email campaign is working comes on the back end of testing, which leads us to tracking the results. According to a survey by Magill, “70% of respondent [companies] said they applied basic or no analysis to any of their email campaigns.” i This really is mind blowing with respect to two points: 1) there are so many options available for tracking results and 2) there is little way to determine ROI on an email campaign without the use of tracking measures.

With respect to transactional email, they are just as much a part of the customer experience (which is why we discuss branding, loyalty, etc.) as any other communication that you have with that customer, so monitoring their responses should be a company’s first priority. While many companies are still on the outset of deep-inbox monitoring, your practices can and should include delivery, deletion without opening, open rates, click-through rates, link usage, and others. And what all this measuring, monitoring and tracking will do is show your company what is working, what is not and what needs to be modified based on feedback and responses.

More Transactional Email Marketing Sources: Transactional Email Server, Full Transactional Email Marketing White Paper (PDF), Transactional Email Definition